Marketing Strategy. Plan. Tactics.

Establishing marketing goals (steady/aggressive growth)

 

 ROI scenarios and Customer Lifetime Value

 

Revenue Cycle with new marketing activities

 

Analytics + Developing Metrics + Competitive Advantage

 

Software recommendations, testing and integration

 

 B2B/B2C/B2B2C strategies

 

 Choice of markets for scaling (based on Porter’s Five Forces and PESTEL analysis)

 

Rebuilding or creating a website to make it relevant to new strategies

 

Defining services/segments

 

Creating e-books, guides for the customer (building emotional connection)

 

Creating promotional videos

 

 Creating radical innovative opportunities and powerful differentiation

 

Building up brand (architecture, inspiration, differentiation, positioning, etc.)

 

Building diverse partnerships and communities

 

Participating in events

 

Increasing client awareness

 

Reevaluating, rewriting or creating mission, vision, objectives and higher purpose

 

PR, building up reputation, creating a review canvas

 

Innovative techniques and tools

 

Defining persona based on analysis, prototyping and research (design thinking model)

 

Developing a digital concept and mass media presence

 

Creating corporate policies (building up customer engagement), training staff

 

Developing discount policies (cards, promotions), free trials, limited signed-up campaigns

 

Developing complimentary services

 

Strategic design for advertising materials, brand performance tools and based on general business strategy

 

Salesmanship policy

 

SEO plan and tools

 

Website analysis

 

Client feedback

 

Influencers and partners

 

Articles and ads in blogs, online magazines and television

 

Field marketing (events, partnerships and memberships with or in organizations)

 

Marketing KPIs

 

Tangible goals and campaigns

 

Defining place, promotion, services, prices, processes and all budgets

 

Sales forecast and understanding the worst-case scenario for demand (Gross Revenue Forecast, Variable Costs, Contribution Margin Forecast, Less Promotion and Sales)

 

Superior performance – to make it possible

 

Why customers choose you – creating a value proposition