SEO (Social Media Management) and GEO (Generative Engine Optimization). Content Development.

Perplexity. Claude. Gemini. Chat GPT.  Engineer  visibility. 

Inbound Marketing.

Making your website easy for both users and search engine robots to understand.

Marketing the content.

Defining Search Engine Ranking Factors.

Determining Search Engine Valuation of links.

Developing link partnerships and participating in a topic-specific communities.

Social Sharing and Social Channels.

Developing Social Share Metrics.

Link Building.

Creating Value Proposition and Link Building Strategies.

Organic Search Results.

Creating sitemaps.

Developing robots, meta robots.

Defining Search Engine Tools.

Managing Traffic, Index, Crawl Stats, Sites Overview.

Link Anchor Text Distribution Analysis.

Spam Analysis.

Developing metrics to track efficiency and effectiveness.

Analasys of entities like brands, products, or people in relation to web pages and their structure.

Making sure that the content inlcuded, cited, and referenced in AI- generated answers. 

Adapting language models evaluation to entity coverage and factual consistensy. 

Working with unique data points, entity recognition, and multi-source triangulation. 

Building brand authority on high quality citations.